Every Saturday morning, it's my habit to drop the digital and go analogue.
Picking up the current issues of Campaign magazine, NMA, Creative Review, if it's out, and any other marketing mags to hand.
This week I added 'The Drum', Scotland's advertising and marketing magazine to my pile.
Later, sitting with my cappuccino in Centotre, (epicentre of of the Edinburgh Social Media scene, and a true, real, living breathing Social network if ever there was), I flipped as I sipped, through the media.
In Campaign, reading Trevor Beattie's Private View, I nodded sagely as he gave his whole-hearted approval to Harvey Nick's Wallace & Grommit ads for the new Bristol store opening. (I blogged about this work awhile back. Loved it as soon as I saw it.)
As luck would have it, another advertising luminary, (a 'Head of Marketing' no less), reviewed the self-same HN campaign in the Drum.
Here's her considered view:
Now, I draw no conclusions from this, other than the following.
The cover price of Campaign is a not cheap; £3.60. The Drum's, an even heftier £4.51. (£4.51, I piss you not. And, at my age, that one pee can make all the different. Particularly when travelling.)
But of course, isn't quality always worth paying that little bit more for?