But to be honest donations haven't gone as well as we'd hoped. (So far? Ed ;-)
At the time of writing this, (and with just a few hours to go of Lee and Garry's extraordinary feat of hammering through 300 gruelling miles in under 60 hours), we are still way short of our 25k total with just £7,655.00 in donations.
I think this might to a couple reasons:
1. I am a useless fundraiser. (Don't give up the day job then Mike.)
2. I/We didn't start drumming up support and pledges of money early enough, allow enough time to generate buzz for the event, and indeed I was probably too hopeful/naive that Twitter would deliver, in terms of encouraging donations. (Mike Coulter criticising twitter. Now there's a first. The words Poor, Worker, Criticises and Tool come to mind, but I'd prefer not to pursue that particular saying in too much detail.
3. I think we didn't perhaps manage the information well enough about how how your donation would help the kids and the families supported by Clic Sargent. We probably didn't express powerfully enough how your tenner, (or in this case all those 'missing' tenners could alleviate a lot of suffering, and help fund a lot of help & hope.)
In an attempt to try and figure out the slow donations flow, I looked at the list of who's actually contributed on the JustGiving site, and compared this with 400+ followers on Twitter, (and incidentally the 200+ on FaceBook) to see what 'percentages of generosity' we'd achieved.
I'm sorry to report the answer is that less than 10% of followers have donated.
Ten. Per. Cent. (That's out of a possible hundred percent incidentally if Maths isn't your thing. Or if donating isn't your thing come to that. 'Don't get snarky Mike. Ed.')
Which means, to look at it another way, (hang on while I get a calculator for this one...)
Over 90% of the @300miles Twitter followers have felt unmoved/uncompelled to donate. (So far. Ed ;-).
My further thoughts to explain why such a small percentage of (very welcome follows and tweets of support), has translated into money finding it's way into the donations tin are as follows:
Maybe people are waiting until the end of the challenge? (5.30 pm today incidentally.)
Maybe waiting for pay day?
Maybe people (and I count myself very much in this category, looking back at my own procrastinatory history of giving) sometimes need a nudge or three before they actually get round to donating.
Maybe people care enough to follow @300miles on Twitter and be seen to support by way of 140 character tweets, but don't actually care enough to put a real-live tenner or so in the bucket?
Maybe people need Bob Geldof to hijack a TV studio and scream at the camera as he did at LiveAid "Just give us the flippin' money!" (At least I *think* he said 'Flippin'" might got the wrong word there.)
Maybe charity giving fatigue is at work.
Maybe I've been too pushy trying to get money in the tin. (Me 'pushy" schurely, schome, mishtake? Ed.)
In fairness, I did fairly forcefully DM privately a fair few people on Twitter asking for a tenner and for them to DM the appeal to 10 friends. But not only did this 'brilliant' wheeze fall, (in the main, and bar a few notable exceptions) on deaf ears and empty pockets , it also earned me a polite, but pointed clip round the digital ear from one supporter who suggested I was 'spamming' followers by soliciting donations by DM.
(Oh well, you don't ask, you don't get. Worth a punt says I.)
Anyway if you have given, or just simply just followed online, ReTweeted and shouted out: Sincere thanks for doing what you can/could.
But I would like to ask one final favour: If you do follow @300miles on Twitter, and happen to be one of the 90% of folk who haven't been motivated to donate, (yet. There's still time folks. Ed ;-), it would help us enormously if we could figure out exactly why, and so become more effective fund-raisers next time.
Do please let us know.
Comment here, on what we got wrong and why you think so many followers are/were unwilling to put a tenner or so in the bucket. (If you don't want to comment publicly and want to keep your reasons off the radar here, please e or DM me.)
I don't imply, nor intend any criticism, rather I'm simply curious, why such a worthy cause has had, (so far, Ed. ;-) such a disappointing response.
Oh and actually, I lied about asking just one last favour, there is one more thing you can do, if you haven't already: