I uploaded a shot yesterday on Twitpic of @carolcoulter dressing sensibly for an outdoor Scottish Wedding Reception.
In the accompanying Tweet I used the word 'wedding' which presumably Twitpic cross-refrenced with it's ad database and loaded an ad wedding related content.
Not rocket science, of course, but a useful observation no less perhaps for readers of this blog new to online marketing.
For all you old hands, throwing up those self same hands in mock indignation, please no "Mike's stating the bleedin' obvious again!" comments please ;-


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