In the immediate aftermath of the Apple iPad announcement, high-ranking executives at notable companies — Apple competitors in some aspects — are publicly voicing their pessimism about the device.
Executives at Netflix, Nintendo and Microsoft are among the notable figures already weighing in on the iPad — which has split the Twitterverse — and their words are far from kind. Even Amazon is taking Apple to task — with fourth-quarter Kindle figures.
My feeling is that it will not only encourage more people to sign up and use social sites, (because the Google search returns will act as a kind of 'ad' for the benefits of engaging more in sm.) But also brands will see how they benefit from this and the whole aspect of trusted sources.
Consequently more brands will 'get' sm and community management, and ramp up their engagaement in the social space.
New technology spawns new ways to tell stories. That’s the really exciting thing here. Not the tablet itself, but what it means for news, for entertainment, for literature. Gasp. Geddit? Is the f***ing light going off yet? This is what Anton Chekhov meant when he said that the medium is the message. This is why the Tablet is so profound.
There is no point in moving to digital readers if we’re just going to do what we did on paper. That’s why Kindle is such a piece of shit. All they did was pave the cowpath. And that’s why we’ve held back on our Tablet — not because the technology wasn’t ready, but because the content guys are such f***tards that they still can’t create anything that makes it worth putting the Tablet into the world.