Highly effective communicators are making greater use of social media than their less- effective peers.
On average, however, usage is fast outpacing effectiveness. While the use of social media has expanded over the last 12 months for all, highly effective communicators are more than twice as likely as the least-effec- tive group of companies to have expanded their use of social media (Figure 14).
The most prevalent reasons for not increasing the use of social media stem from a lack of resources and knowledge, rather than legal restrictions (Figure 15).
Companies that are using social media to engage employees are using these tools to address a variety of topics (Figure 16). The most prevalent topics are collaboration and team building, adapting to change, and promoting health and wellness. The difference between high-and low-effectiveness communicators was not significant in this area. It ranged from a 17 percent difference in providing a line of sight to the business to a 9 percent difference in promoting risk taking; however, less than half of participants are using social media to reach their workforce.
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Posts from February 2010
Friday, February 26, 2010
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Tuesday, February 23, 2010
Seesmic Web Perfects The Management Of Twitter Followers
Do you follow more than 100 people on Twitter? If so, have you ever tried to manage them on Twitter.com? It%u2019s awful. Really awful. They make you go through page after page of names in no real order (other than how recently you added them). If you want to remove some people you followed years ago, it%u2019s a huge pain. Seesmic has just made a much better way.
The new Seesmic Web app, launching today, brings with it a new main tab: Contacts. As you can guess, this is a contact manager for Twitter that makes pruning your Twitter contacts a breeze. It also gives you plenty of other interesting information about your followers, those who follow you, and all your Twitter Lists, on the fly. For example, for each person you can not only see all their Twitter profile information, but also their Twitter stats from MrTweet which tell you how often they tweet and who they contact the most (publicly) on Twitter.
And all of this is wrapped up in a way that looks very similar to Google%u2019s contact manager that is built into Gmail, so it should be familiar to many of you. But it%u2019s actually better because they show Twitter icons next to each users name, which is an easy way to sort through people.
Another new contact management feature Seesmic Web has added is the ability to drag and drop any user to add them to a list. Again, this is about 1,000 times easier than doing it on Twitter.com. As you might imagine, Seesmic Web also now has the ability to make, delete and alter Twitter Lists.
Other new features include better conversation threading (if you click on the %u201Cin reply to%u201D portion below a tweet, you%u2019ll see an overlay with the entire back-and-forth). Also new is Tweetmeme retweet data for each link in a tweet. Simply click on the %u201C %u201D button next to a link to see an overlay with that data (including a text snippet and image). The ability to upload pictures directly from the app, and tag tweets with your geolocation (assuming you%u2019re using something like Google Gears that can add that to the browser) has also been added. Other, smaller UI tweaks have been made as well.
With the addition of Retweets and Lists over the past few months, Twitter.com has become a very useful client itself once again. But other web-based Twitter clients like Brizzly and Seesmic Web clearly believe they can still do a better job than Twitter itself. And with this contact management system, Seesmic Web just gave me a definite excuse to start using it.
Company: Seesmic Website: seesmic.com/web Launch Date: July 10, 2009 Seesmic Web is a Twitter client in-browser created by Loic Le Meur, Founder and CEO of Seesmic. This web-based version of Seesmic recreates some of the features that are currently available in the desktop application. This app was unveiled on July%u2026 Learn More
Website: twitter.com Location: San Francisco, California, United States Founded: March 21, 2006 Funding: $160M Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging%u2026 Learn More
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